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THE NEW BMW X1.

JOY IS WHAT YOU MAKE OF IT.

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WHEN WAS THE LAST TIME

YOU EXPERIENCED SOMETHING

FOR THE FIRST TIME?

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JOY ALWAYS HAS STYLE.

THE LIFESTYLE EDITION.

JOY HAS SPORTY SPIRIT.

THE SPORT EDITION.

FIND YOUR OWN PERSONAL NUMBER 1.

JOY IS BMW.

EVIDENCE THAT ENGINEERING

IS AN ART FORM.

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More on the new BMW Z4

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